Privacy Policy
Last updated: March 31, 2026
The Reputation.org, a brand of Aurawave Inc. ("The Reputation," "we," "us," or "our") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you visit our website (thereputation.org) or engage our services.
1. Information We Collect
Information You Provide: When you fill out a form, request a free analysis, or engage our services, we may collect:
- Name and business name
- Email address
- Phone number
- Business website URL
- Google Business Profile URL
- Any additional information you provide in communications with us
Automatically Collected Information: When you visit our website, we may automatically collect:
- IP address and approximate location
- Browser type and version
- Device type and operating system
- Pages visited, time spent, and navigation patterns
- Referring website or advertisement
- Google Ads click identifiers (GCLID) and campaign data
2. How We Use Your Information
We use the information we collect to:
- Provide, operate, and improve our services
- Conduct your free review analysis
- Communicate with you about your engagement, including updates on review removal progress
- Send you marketing communications (only with your consent, and you can opt out at any time)
- Analyze website usage to improve our content and user experience
- Comply with legal obligations
- Detect, prevent, and address fraud or security issues
3. SMS/Text Messaging and Phone Communications
When you provide your phone number and check the consent box on any of our forms, you are opting in to receive phone calls and SMS text messages from The Reputation.org, a brand of Aurawave Inc. These communications may include:
- Appointment confirmations and scheduling
- Follow-up communications regarding your inquiry
- Service updates and status notifications
- Occasional promotional messages about our services
Message frequency varies. Message and data rates may apply. You may opt out of text messages at any time by replying STOP to any message. Reply HELP for assistance or contact us at privacy@thereputation.org.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
Mobile opt-in data may only be shared with service providers and subcontractors who are bound by confidentiality agreements and solely for the purpose of delivering the messaging service on our behalf.
Consent to receive SMS text messages and phone calls is not a condition of purchasing any goods or services from The Reputation.org. You may revoke consent at any time.
We maintain records of consent, including the date, time, and method by which consent was obtained, for compliance and audit purposes.
4. How We Share Your Information
We do not sell, trade, or rent your personal information. We may share your information in the following circumstances:
- Service Providers: With trusted third-party vendors who help us operate our business (e.g., CRM and marketing automation platforms, email platforms, analytics tools, payment processors), under strict confidentiality agreements. This includes our customer relationship management platform, which processes form submissions and facilitates communications on our behalf
- Legal Requirements: When required by law, subpoena, court order, or governmental regulation
- Business Transfers: In connection with a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction
- With Your Consent: We may share information for any other purpose disclosed to you at the time of collection or with your explicit consent
5. Cookies and Tracking Technologies
We use cookies and similar technologies to:
- Remember your preferences and settings
- Analyze website traffic and usage patterns
- Measure the effectiveness of our advertising campaigns
- Provide personalized content
You can control cookies through your browser settings. Disabling cookies may affect the functionality of our website.
6. Google Ads and Analytics
We use Google Ads and Google Analytics to measure advertising effectiveness and understand website usage. These services may use cookies and collect data about your interactions with our website. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on. You can manage your Google Ads preferences through Google's Ad Settings.
7. Data Security
We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee its absolute security.
8. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with our legal obligations, resolve disputes, and enforce our agreements. When your information is no longer needed, we will securely delete or anonymize it.
9. Your Rights
Depending on your jurisdiction, you may have the following rights regarding your personal information:
- Access: Request a copy of the personal information we hold about you
- Correction: Request correction of inaccurate or incomplete information
- Deletion: Request deletion of your personal information, subject to legal obligations
- Opt-Out: Opt out of marketing communications at any time by clicking the unsubscribe link in any email, replying STOP to any text message, or contacting us directly
- Data Portability: Request your information in a structured, machine-readable format
To exercise any of these rights, please contact us at privacy@thereputation.org.
10. California Privacy Rights (CCPA)
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, the right to request deletion, and the right to opt out of the sale of personal information. We do not sell personal information. To exercise your CCPA rights, contact us at privacy@thereputation.org.
11. Children's Privacy
Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child under 18, we will take steps to delete it promptly.
12. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites. We encourage you to review the privacy policies of any third-party sites you visit.
13. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. Your continued use of our website or services after any changes constitutes your acceptance of the revised policy.
14. Contact Us
If you have questions or concerns about this Privacy Policy, please contact us at:
The Reputation.org, a brand of Aurawave Inc.
1317 Edgewater Dr #4807
Orlando, FL 32804
Phone: +1 (888) 402-0640
Email: privacy@thereputation.org
Website: thereputation.org